What is the Watkins Business Opportunity?
The Watkins Business Opportunity is an opportunity for residents of Canada and the United States of America to start a business of their own in partnership with Watkins Incorporated.
Watkins Inc. describes itself this way:
Nestled in the Mississippi River bluff town of Winona, Minn., Watkins has been America’s pioneer in natural living since 1868. As America’s original natural apothecary manufacturer, Watkins uses only the finest natural ingredients in its diverse lines of personal care, home care, remedies and gourmet extracts and spices.
Watkins is a proud member of 2 distinct yet complimentary industries — direct sales and network marketing.
Direct Sales Industry
Direct Sales can be defined as the marketing and selling of products directly to consumers away from a fixed retail location.
In Watkins, the tradition of Direct Sales dates back to its founding in 1868 when J.R. Watkins himself would travel from farmhouse to farmhouse selling his Red Linament.
It wasn’t long before he started recruiting other sales agents to help him distribute his growing line of products.
As the business continued to grow, distributors were assigned sales territories and these distributors had to stock warehouses to supply their own dealers.
By the 1930’s and 1940’s, Watkins was one of the largest direct-sales companies in the world!
However, as the buying habits of Americans changed, Watkins failed to keep up and by the late 1970’s found itself filing for bankruptcy protection.
It was at this time in its history that Watkins joined the Network Marketing Industry.
Network Marketing Industry
Network Marketing, also known as Multi-Level Marketing (MLM), is defined in Investopedia as
“being recruited in order to sell a product or service that actually has some inherent value. As a recruit, you can make a profit from the sales of the product or service, so you don’t necessarily have to recruit more salespeople below you. “
This is an excellent description of Watkins Business Opportunity. Watkins products are known and appreciated. They have inherent value.
It is possible to earn an income by direct selling. Door to door sales are no longer appreciated like they used to be a century ago. The currently accepted methods are sharing a catalog with family and friends, home parties, or booth sales.
It is also possible to increase earning potential by simply sharing the business opportunity with others in a casual manner.
Is it worth it?
Even though Watkins Inc. has been through some hard times, the quality of the products did not suffer.
In 1978, Watkins was bought out of bankruptcy by Irwin Jacobs. As of 2014, it is still owned by the Jacobs family with Irwin’s son Mark Jacobs serving as the current CEO.
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